March 30, 2017
Creatio (formerly bpm’online is a premium vendor of highly flexible and process-driven CRM solution.
The truly unique proposition of the CRM Creatio solution is the agility of the comprehensive applications for Marketing, Sales and Service, backed by one of the industry’s most advanced business process management (Creatio) engine.
Creatio provides feature-rich and flexibly designed applications for sales management, customer service management and marketing automation on a single platform. These applications are infused with best practice business processes that are configured using the Creatio engine.
The Creatio engine is a core of the Creatio platform and enablesanalysts or system admins to design business processesusing a handy visual, drag & drop type toolset.The key advantage of the Creatio engine is very powerful capabilities to design any kind of workflows, e.g. event-driven or user-interaction driven, coupled with ability to configure business rules that enable the workflows to be fully parameter-driven and highly agile.
Therefore, the workflows and business rules embedded within the Marketing, Sales and Service applications can be rapidly modified or extended using the powerful Creatio engine, without needing programming or development efforts. This ability to change the embedded best practice processes and extend the processes for any vertical industries or unique requirements, makes CRM Creatio platform an extremely agile and high “cost to value” proposition.