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First released to market in 1996, Pivotal CRM is recognised as a CRM industry pioneer. It is a full-featured and highly flexible CRM platform, suited to organisations that are looking to take their business to the next level by leveraging tailored CRM functionalities and processes. Pivotal CRM include comprehensive sales, marketing, and customer service applications, which are seamlessly integrated on a single platform.

Pivotal CRM is built on approve, enterprise – grade Microsoft.NET based platform that not only adapts to the way you do business — it also ensures higher productivity and lower costs. Your organization can deliver outstanding customer experiences and respond immediately to market requirements with the flexibility to adapt processes to meet unique needs. Your IT team enjoys a rapid, low-cost implementation and low support costs, while your users enjoy an easy-to-use system that’s built to fit exactly the way they prefer to work. Pivotal CRM has been deployed at more than 2500 customers, in more than 30 countries and in 8 languages.

Pivotal CRM is developed by Aptean. Aptean is a global leader in enterprise application software, headquartered in Atlanta, U.S.A.